Arts that matter in places that matter

In February 2017, the Chair of the Villages in Action Board, Catherine Devenish, regretfully announced that the rural touring scheme would have to take a pause in its activities after the end of the spring season.  The office closed and the staff were made redundant – it was a very difficult time for everyone involved. However, as in all good fairy tales, all has not been lost…

For the last few months, the ViA Board has been working with Carn to Cove, the rural touring project of the charity Creative Kernow based in Cornwall, to carve out a future for Devon’s rural touring. This has taken the form of two paths forward. In the short term, Carn to Cove has supported ViA and our volunteer network to pull together a programme for Spring 2018 – and it looks amazing!  And now there is a longer term plan! Starting from February 2018, and due to their success at securing a Strategic Touring Fund award from Arts Council England for their Locomoter project, Carn to Cove will be working to secure and resource the already active volunteer network in Devon to provide ‘Great Art for Everyone’ with high quality performances, and also working to build capacity for the sector in Devon. Please head to our News page to read more about it and watch out for further information as it unfolds.

The Devon promoters have been amazing during this difficult time and we want to say thank you. Not only have you steamed ahead with fabulous independent promotions that have kept the performing arts very much alive and kicking in your communities, but you have shown us unwavering support during very uncertain times. Now the future is more certain, we know you will stay with us as we move forward on a different path.  It is your diligence and enthusiasm that has made our events so special and memorable over the last 24 years and we know that hundreds of artists have taken away wonderful memories of staying in your villages. Volunteer promoters – we salute you!

If your village would like to join the ViA Scheme, please get in touch with Claire at Carn to Cove on 01209 312500 or

Our promoters are often part of an established Village Hall Committee but not always. We also have stand-alone promoters, so have a think about what model would best suit your community and join, or set-up, a group of like-minded people and call us for a chat.

If your village is already part of the Scheme and you want to get more involved, speak to your local village promoter and find out what needs doing. There are many ways in which you can help and we guarantee that your local promoter will be delighted!  From marketing the event, setting up, providing hospitality and accommodation, stocking and running the bar, selling raffle tickets, clearing up in the hall, taking the posters down afterwards…the list is infinite!

If you have any queries, please direct them to


Downloads for Promoters

Please find our downloadable resources in the list below -

Title Download
FAQ’s relating to Villages in Action announcement
  1 files      61 downloads
How to write a press release
  1 files      36 downloads
Beginners guide to using social media to sell tickets
  1 files      34 downloads
Marketing Plan Template
  1 files      25 downloads
Brand New Promoter Guide
  1 files      35 downloads
Promoter Prompts
  1 files      51 downloads
ViA Event Poster
  1 files      39 downloads
Style Guide 2016
  1 files      45 downloads

Press Releases

Please find our recent press releases below -

Title Download
Press Statement – Devon’s Rural Touring Scheme to End
  1 files      29 downloads
Panta Rei dancers visit Cheriton Fitzpaine Primary
  1 files      12 downloads

© 2018 Villages in Action.