Arts that matter in places that matter

In February 2017, the Chair of the Villages in Action Board, Catherine Devenish, regretfully announced that the rural touring scheme would have to take a pause in its activities after the end of the spring season.  The office closed and the staff were made redundant – it was a very difficult time for everyone involved. However, as in all good fairy tales, all has not been lost…

For the last few months, the ViA Board has been working with Carn to Cove, the rural touring project of the charity Creative Kernow based in Cornwall, to carve out a future for Devon’s rural touring. This has taken the form of two paths forward. In the short term, Carn to Cove supported ViA and our volunteer network to pull together a programme for Spring 2018 – and it has been amazing!  And now there is a longer term plan! Due to their success at securing a Strategic Touring Fund award from Arts Council England for their Locomoter project, Carn to Cove will be working to secure and resource the already active volunteer network in Devon to provide ‘Great Art for Everyone’ with high quality performances, and also working to build capacity for the sector in Devon. Please head to our News page to read more about it and watch out for further information as it unfolds.

The Devon promoters have been very loyal and committed during this difficult time and we want to say thank you. Not only have you steamed ahead with fabulous independent promotions that have kept the performing arts very much alive and kicking in your communities, but you have shown us unwavering support during very uncertain times. Now the future is more certain, we know you will stay with us as we move forward on a different path.  It is your diligence and enthusiasm that has made our events so special and memorable over the last 25 years and we know that hundreds of artists have taken away wonderful memories of staying in your villages. Volunteer promoters – we salute you!

If your village would like to join the ViA Scheme, please get in touch with Claire at Carn to Cove on 01209 312500 or

Our promoters are often part of an established Village Hall Committee but not always. We also have stand-alone promoters, so have a think about what model would best suit your community and join, or set-up, a group of like-minded people and call us for a chat.

If your village is already part of the Scheme and you want to get more involved, speak to your local village promoter and find out what needs doing. There are many ways in which you can help and we guarantee that your local promoter will be delighted!  From marketing the event, setting up, providing hospitality and accommodation, stocking and running the bar, selling raffle tickets, clearing up in the hall, taking the posters down afterwards…the list is infinite!

If you have any queries, please direct them to


Downloads for Promoters

Please find our downloadable resources in the list below -

FAQ’s relating to Villages in Action announcement
 1 file(s)  70 downloads
promoters February 21, 2017 Download
How to write a press release
 1 file(s)  55 downloads
promoters November 9, 2016 Download
Beginners guide to using social media to sell tickets
 1 file(s)  42 downloads
promoters November 9, 2016 Download
Marketing Plan Template
 1 file(s)  33 downloads
promoters November 9, 2016 Download
Brand New Promoter Guide
 1 file(s)  47 downloads
promoters November 3, 2016 Download
Promoter Prompts
 1 file(s)  58 downloads
promoters January 28, 2016 Download
ViA Event Poster
 1 file(s)  46 downloads
promoters January 28, 2016 Download
Style Guide 2016
 1 file(s)  51 downloads
promoters January 28, 2016 Download

    Press Releases

    Please find our recent press releases below -

    Panta Rei dancers visit Cheriton Fitzpaine Primary
     1 file(s)  18 downloads
    Dance, drama and music - coming to a Devon village near you. October 13, 2016 Download

      © 2018 Villages in Action.